The end customer is a small business in the North-East Italian specialized in printing machines of mechanical /pneumatic type for food companies.
The customer is interested in developing a new printer electronic thermal transfer head based. The new printer will expand the company’s product catalog offering a technologically advanced solution.
The customer’s idea was challenging because the printers market was already filled so the product had to be really smart, easy-to-use and innovative.
We analyzed all the competitors in the market and suggested a brilliant idea in order to keep the cost very low offering a new approach to this kind of product.
We have proposed a solution that uses the latest technology, low power consumption and high reliability. We made the system up to prototyping ready to be produced in series.